Services: Video Scripting
What to say? What to say? What to say? We feel your pain, and can do
something to relieve it. Start off with an outline that features a
core statement; three main points; supporting evidence for each
point; and an easy to follow summary. Don’t try to dazzle them and
confuse them in the process.
Better yet, ask us to get involved writing your presentation,
whether it’s from scratch or simply to touch up what you’ve written.
Our process involves asking you some questions, obtaining some
information (perhaps from your sales literature or website), and
then putting pen to paper (Ah, the good old days.) Our writers
understand written communication. Some of them are even authors and
former journalists. You’ll be impressed.
Whether you're producing a sales video, a capabilities
presentation, a TV spot, or an employee training program, you
should be aware that each successful video presentation starts
with one thing, and one thing only - - The Script.
The most important benefit of the script is that it allows you
to see your "vision" of the video on paper, before it's
produced. A lot of time is taken at this stage of production to
make sure the story is told just right. It's much easier to make
changes at this stage than to go back and re-shoot and re-edit
the video itself.
The script allows you to categorize each phase of your video, each title, each line of narration, each visual or special effect, into an organized form.
Our script writers first consider your audience, then gain product knowledge, some corporate knowledge, determine the style and pacing of the production, write your script outline and script treatment, and determine the right length for the video.
Rule of Thumb:
Corporate Image & Capabilities Presentations
should be 4-6 minutes in length. Product & Sales Programs 5-8
minutes is ideal. Training Videos work best if kept 10-15
minutes in length, and 20 minutes is about the maximum. However,
when you have a lot of detailed information to include in your
production - such as an employee training video - have your
finished programs produced in a series of not to exceed 20
minute videos.
A video script should only be as long as it needs to be. Keep it
as short as possible.
Have 5 Star Media produce your next video program. Our script writing and production team continues to produce award winning videos, put our team to work for you.